Graphic Design, Art Direction, Books, Magazines, Publications, Posters, Visual Identities, Websites, Motion Design etc.

PROTOCOL 14            (Art Direction, Editorial design)             Protocol is an interdisciplinary and independent magazine about current discourses on architecture. Initiated by architecture students at the Berlin University of the Arts, it is published annually with changing focuses and is created in cooperation with students of the graphic design class. The fourteenth edition consists of a catalog of articles that deal in a variety of ways with the topic of non-conformity in architectural practice.            (Collaboration with: Josephine M. Aymar, Annika Kiefer, Stefanie Messner)            (2024)            (protocol-magazine.de)

Protocol 14 in a bag
Cover of Protocol 14

AUTOPOESIE            (Editorial design, animation)             The form is flexible, what is reduced is complexity, only dynamics stabilizes what autopoiesis moves. The incessant dynamization of our society as well as the relentless increase in the efficiency of design processes allows us to understand the sense of stability as a meandering state. The dynamics of modernity thereby encompass the paradoxical necessity of being dependent on systematic increase in order to maintain the status quo. This complementarity of the need for change and the tendency towards rigidity is expressed in a moving graphic system whose inherent dynamism manifests itself in a sequential series of individual images.            (2023)

Publication, cover and backcover
Reproduction, pages

BERLIN SUMMER UNIVERSITY OF THE ARTS            (Visual Identity)             The Berlin Summer University of the Arts is home to a multitude of workshops and courses incorporating all disciplines of the Berlin University of the Arts. The summer clock was chosen as the visual identity of the year 2023.            (2022)            (summer-university.udk-berlin.de)             Award: (100 Best Posters D/A/CH)

Poster, A0
Flyer, DINlang
Tote bag

KLAUS WANKER            (Art catalogue)             A myriad of small wooden pieces protrudes from a tarry surface, reminiscent of an oil film, yet recalling at the same time distant cratered landscapes, whose colour appears by turns a glossy black and matt grey according to the perspective […].            (2022)            (klauswanker.com)

Art catalogue, cover and backcover
Art catalogue, pages
pages of art catalogue in trash

RUNDGANG            (Visual identity)             “Our heads are round so our thoughts can change direction.” A saying by Francis Picabia was the conceptual input after which the key visual of the »Rundgang« 2022 was constructed. At the end of the academic year, Germany's largest art university opens the workshops, studios and rehearsal rooms of its four colleges, during the open days.            (2022)

Poster, A1
Poster, A1

THE HAPPY READER            (Editorial design)             What makes us happy? What unhappy? A question that provokes diametrically opposed answers, depending on who it is addressed to. 22 columns—written by Carolin Emcke, publicist and author, winner of the »Friedenspreis« of the Deutscher Buchhandel«—form the textual underpinnings of a reader devoted to this question and illustrating the answers on behalf of princes, individual cases, egomaniacs and profiteers.            (2022)

Books in a box
Publication, Cover and Backcover
Reproduction of pages

GRAFIKKLASSE            (Exhibition flyer)             Visual identity of the exhibiton for the graphic design class, part of the small rundgang taking place in winter 2023 at the University of the Arts Berlin.            (2023)

Flyer
Flyer on stool

BANALE            (Visual identity)             In 1993, when an exhibition was first organized by architects for architects from the drawing rooms of the University of Technology Graz, the banale was continued in the following years with an opening in terms of content as an interdisciplinary series of exhibitions. So this year's banal in the summer of 2021 is to be organized as an open-minded, interdisciplinary retrospective with an overarching banal topic, in keeping with the lively and critical culture of discussion that prevails in the drawing rooms. To begin with, an action in public space—the construction sins procession.            (2021)            (banalebanale.at)

Books
Publication, over and backcover
Tote bag
Reproduction of pages
Venue
Poster
Shirt

PROTOCOL            (3D Poster)             Protocol is an interdisciplinary and independent magazine about current discourses around architecture. Initiated by architecture students at the Berlin University of the Arts, it is published annually after gathering content through an open call.            (Collaboration with: Josephine M. Aymar, Annika Kiefer, Stefanie Messner)             (2023)            (protocol-magazine.de)

HAPPY NEW YEAR            (Postcard)             The uncertainty about which year we actually seem to be stuck in is the expression of this postcard, which was sent out by the Berlin University of the Arts as New Year's greetings for the turn of the year to 2022.             (2021)

Card
Card on chairs at the concert hall

RAUCH & SEIFENBLASE            (Publication)             Contrary to the view of zero as a state of stagnation, in this work it is understood as the center of a dialectical process that continually oscillates back and forth between two opposites. Zero is not a symbol of stagnation, but that of a dynamic alternation between positive and negative, plus and minus, thesis and antithesis. In an experimental design process, six designers react to each other in a cycle. In the process, a work is continuously interpreted and a counterpole to it is formed. The reaction can be of visual as well as content-related nature—only format and color were determined. The result: 48 images, fanned out in a reaction chain.            (Collaboration with: Josephine Aymar, Anna Beilmann, Lisa Leitgeb, Willie Neumann, Iuliia Volokhina)            (2022)

Publication

94513 characters            (Art direction, editorial design)             The new, the unknown and the different—associations that are caused by these terms are often perceived by many as a burden. Relief is often sought in conventions that are even vigorously defended if they should not be taken into consideration or questioned anymore. And yet it is actually the opposite attitude that is worth striving for: thinking against the norm. The aim of this paper is not to show a graphical discussion of changes and adaptions, but rather a substantive one. Questions of design are only secondary in that process. Once most of the content-related barriers have been removed, the graphic design options can be explored at the next level. 94513 characters—a norm criticizes a norm.            (2020)             Award: (Red Dot)

Publication 1
Publication 2

ENDYM            (Album Artwork)             The online music gallery 25/41 provides a platform for DJs and visual artists to collaborate and blend the worlds of music and visual art. As a result of this synergy, the cover art for this project was crafted in tandem with the production of Endym's techno mix.            (2022)            (2541.at)

Vinyl Cover

EINWERK            (Poster, Website)             A lecture series where students invite architects to their working space, to present one single project. Based on the project, concept, details and processes can be shared and discussed afterwards. Locally anchored at the TU Graz as well as the University of Innsbruck, the series aims to connect students from the two cities with architectural practice and facilitate an exchange of views on current architectural events.            (2024)            (einwerk.at)

Poster

Paul Pacher is a graphic designer (from Graz, Austria) based in Berlin. He graduated with a master’s degree from the graphic design class of the University of the Arts Berlin. Specialized in the fields of editorial, web and identity design his graphical work is usually characterized by a systematic approach, whilst its inherent dynamic is often expressed through motion.

Services

Graphic Design, Art Direction, Books, Magazines, Publications, Posters, Visual Identities, Websites, Packages, Film Titles, Motion Design etc.

Selected clients

Aszenberger ET AL, Banale, Bene, Culterim, Elisa Wüntscher, FH Joanneum, Infoscreen, Innovaze, Klaus Wanker, LAB19, MuseumsQuartier, Next, Ortweinschule Fotografie, Outdoor Orienteering, PlanetenPartyPrinzip, Protocol Magazin, Salzburger Festspiele, Studio Bonfim, Sony Music, Technische Universität Graz, Universität der Künste Berlin, Universität Graz, Universität Wien, Vermessung Rieser, Wiener Festwochen

Working for/with

Currently

NODE Berlin Oslo, graphic designer


2023

UdK Berlin, tutor


2021

Banale, graphic designer


2020

Studio Bruch, graphic designer


2019

Rosebud, graphic designer


2018

FH Joanneum, tutor


2018

En Garde, graphic designer

Education

2021–2023

Graphic design, University of the Arts Berlin, class of Fons Hickmann, MA


2022–2023

Spatial design, University of the Arts Berlin, class of Gabi Schillig, MA


2020–2021

Architecture, University of Technology Graz, BA


2016–2020

Information design, University of Applied Sciences Graz, BA

Exhibitions

2024

International Poster Exhibition, Olympia Gallery


2023

100 beste Plakate, MAK Wien


2023

100 beste Plakate, Doosung Paper Gallery Seoul


2023

100 beste Plakate, Kulturforum Berlin


2021

Banale, Griesplatz 5, Graz


2021

BKMC Global Citizenship Poster Design Competition, Virtual


2021

The designer next to you, Designforum Steiermark, Graz


2020

Winners Red Dot Award, Red Dot Design Museum Essen


2019

First there is Dotter, Designforum Steiermark, Graz

Talks

2022

Art Directors Club, Creative Club Berlin

Awards

2024

It’s a book Award: Autopoesie


2023

International Poster Competition: BSUA


2023

International Poster Competition: Protocol


2023

100 beste Plakate: BSUA


2020

Red Dot Award: Brands & Communication Design: 94513 characters

Features/Publications

2024

Typo/graphic Posters


2023

International Poster Book


2023

Buch der 100 Besten Plakate


2023

Schick Toikka Typefaces


2023

Typo/graphic Posters


2022

25/41 Digital Music Gallery


2022

Swiss Typefaces


2021

404 archive for creative coding


2020

Red Dot Design Yearbook

Copyright

© Paul Pacher
All rights reserved.

(Information according §5 e-commerce, §14 corporate code, §63 disclosure requirement, §25 media law)

Registered office:

Paul Pacher, Inge-Morath-Straße 53, 8045 Graz, Austria

VAT:

ATU78655224

Liability for Links:

Our offer includes links to external third party websites. We have no influence on the contents of those websites, therefore we cannot guarantee for those contents. Providers or administrators of linked websites are always responsible for their own contents. The linked websites had been checked for possible violations of law at the time of the establishment of the link. Illegal contents were not detected at the time of the linking. A permanent monitoring of the contents of linked websites cannot be imposed without reasonable indications that there has been a violation of law. Illegal links will be removed immediately at the time we get knowledge of them.

Copyright:

Contents and compilations published on these websites by the providers are subject to German copyright laws. Reproduction, editing, distribution as well as the use of any kind outside the scope of the copyright law require a written permission of the author or originator. Downloads and copies of these websites are permitted for private use only. The commercial use of our contents without permission of the originator is prohibited. Copyright laws of third parties are respected as long as the contents on these websites do not originate from the provider. Contributions of third parties on this site are indicated as such. However, if you notice any violations of copyright law, please inform us. Such contents will be removed immediately.

Get in touch for further information, collaboration or project inquiries

+436641844446

mail@paulpacher.com

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